H
You need a copywriter.
One who also does the video.
And the motion. The script. The proposal.
No middlemen. No handovers. No back and forth.
Just one person who thinks in words and pictures.
From concept to final cut. From brief to winning bid.
In Dutch. Or English. Or both.
Hi. I'm Johan.
-
Senior copywriter.
Video producer.
Bid writer.
All in one. No blah blah.
Just work that works.
.. PROPOSALS & TENDERS …
.
Six years at PwC. Recent projects for RGF Staffing. National and international tenders across staffing, professional services, logistics, healthcare, finance and government.
O
I write proposals that win. Compliant, yes. But above all, persuasive.
O
For high-stakes bids, I bring video into the proposal. Team introductions, explainers, case studies. I write, film, and edit myself - no extra suppliers, no delays.
O O
High stakes. Tight deadlines. That's how I like it..
………………………………………………………………….
.. BIG FOUR & PROFESSIONAL SERVICES …
I've been on the inside. Six years at PwC taught me how these firms think, decide, and buy.
O
Shifted the tone of voice from inside-out to client-first. Obvious now, quite revolutionary then.
O
I know the culture. I know the deadlines. I know why your last proposal didn't land.
…………………………………………………………..
Staffing and recruitment? Familiar ground.
Tenders, yes, but also video that makes HR tech look human.O
O
Quickli for RGF Staffing. WorkID for Federgon, the national federation of staffing and recruitment.
Promo videos and explainers that sell without boring.
O
I wrote, edited, and delivered fast. Stock footage, sharp script, low budget. No agency, no fuss.
…………………………………………………………..
.. STAFFING & RECRUITMENT …
“THE BEST DOCTOR GIVES THE LEAST MEDICINES.”
— Benjamin Franklin
.. HEALTHCARE …
Hospitals, medical devices, pharma. I've been in the room.
O
The past years I've spent a lot of time in healthcare. Interviewing doctors and staff. Scripting and directing best practice videos. Writing staff magazines that actually get read.
O
I've also worked on the industry side. Medical devices, vascular access management, OR optimization, hospital IT, cybersecurity. Editing scientific articles. Press releases. Social media tailored to specific audiences. Internal campaigns.
O
Complex stories made human. That's what I do here.
“THE MOST POWERFUL PERSON
IN THE WORLD IS THE STORYTELLER.”
— Steve Jobs
How do you make people stop scrolling? Some say it's the hardest brief. I just hit play.
O
I write it. I shoot it — if needed. I edit it. A one-stop shop for video & motion content that actually gets watched.
O
Mostly stock footage, always a sharp script. Because motion without message is just noise.
O
Low budget, high impact. No snoozefest.
……………………………………………………………….....
.. VIDEO & MOTION …
.
ACERTA
PWC
“TIME IS LONG, BUT LIFE IS SHORT.”
— Stevie Wonder
.. LONG COPY …
.
Yes, I write long copy too.
O
Websites, apps, newspapers, magazines. Leaflets, brochures, white papers, playbooks, scripts, manifestos, presentations, in-store copy, press releases, speeches - you name it.
………………………………………………………….……....
“WRITING IS EASY.
ALL YOU HAVE TO DO IS CROSS OUT THE WRONG WORDS.”
— Mark Twain
.. TAGLINES …
.
Wij maken alle oren blij
Lapperre
Bla bla bla en dan pas boem boem boem
Veilig vrijen
A few favourites from over the years.
One of them — “Bla bla, boem boem" — went viral before viral was a thing. Still quoted, twisted, stolen and squeezed into dictionaries more than two decades later. Not bad for a couple of words.
……………………………………………………………….....
Als je kan tellen,
kan je winnen
21 (Nationale Loterij)
't Is schoon wat we samen doen voor onze toekomst
#VANRSL
Klimaatswitch
Doe je mond open
voor je sekst
Veilig vrijen
Positieve energie
Nuon
Licht ze uit het donker
Amnesty International
Wat dichters schrijven willen wij laten lezen
Poëziecentrum
Vind u één ook zo weinig?
Baraka (Nationale Loterij)
Prettig parkeren
Q-Park
Elk karakter vindt er
zich in terug
3 Suisses
Denk ruim
Cera Bank
.. ADVERTISING …
..
25+ years in advertising. From junior copywriter to creative lead. Coached teams, won pitches, picked up creative awards and Effies along the way.
I missed the Mad Men era. Less whisky, more deadlines. But the work still had to perform.
Here's a selection.
…………………………………………………………………
PUBLIC SECTOR
Awareness campaign that gets young people talking about contraception before they have sex. Low budget, huge ROI. Click to see more.
“WHERE PEOPLE AREN’T HAVING ANY FUN, THEY SELDOM PRODUCE
GOOD WORK.”
— David Ogilvy
AWARDS & TRADE
How do you celebrate an Effie win?
With champagne. And an ad in the trade press.
ENERGY
Market launches, websites, campaigns. From traditional to renewable. The sector keeps changing. So does the copy.
NON-PROFIT/CULTURAL
Rode Kruis, Amnesty International, Poëziecentrum... When the cause matters more than the budget.
CITY MARKETING
Activation campaign to get locals excited about a greener city. Click to see more.
AUTOMOTIVE
Lots of mileage in this one. Campaigns for car brands and mobility clients. Fast and sharp.
EDUCATION
Campaign to convince students and career switchers to choose HOGENT. Their parents still thank me.
Manifesto for the University Fund of KU Leuven. High stakes, tight lines, zero fluff. Every word under the microscope. And it still had to flow.
REAL ESTATE
Ads and brochures for real estate projects. Also help me pay off my house, so there’s that.
CRYPTO & FINTECH
New money, new language. Same need for clarity.
INDUSTRIAL
Corporate, internal and external campaigns for a global building materials group. Helmet required while working.
FASHION AND RETAIL
Campaigns for the once iconic catalogue brand.
Affordable fashion on paper, before online took over.
RELIGION & OPINION
Activation campaign for a Christian opinion magazine. Direct line to Rome, and copy that moves heaven and earth. Blessed be the brief.
MOBILITY & SAFETY
Traffic safety campaign for the greatest city in Belgium. (Yes, that one.)
MEDIA
Relaunch campaign for a bold magazine that wanted to ditch its babe image. More brains, less bikinis.
FOOD & FMCG
Making Craquinettes van Craqoutte crackle.
On radio.
Activation campaign built around the iconic sugar man — star of countless sweet TV spots for Sucre Tirlemont. Hard sugar, soft nostalgia.
TECH & DIGITAL
Remember when "googling" still needed explaining?
I wrote those ads.
Radio and TV commercials to sell internet. Back when that was still a thing.
CASE VIDEOS
How do you win an Effie Audience Award? Make them laugh. Then make your point.
Some copywriters pick a lane. I never did.
Not because I couldn't. Because every sector taught me something the previous one didn't.
Here's where I've been.
…………………………………………………………………
.. INDUSTRIES …
“NOT ALL THOSE WHO WANDER ARE LOST.”
— J.R.R. Tolkien
Automotive
Beauty & Cosmetics
Electronics
Energy
Engineering
Entertainment
Fashion
Finance & Insurance
FMCG
Food & Drink
Government
Healthcare
Home & Garden
Industrial
IT & Telecom
Leisure
Media
Non-profit & Education
Real Estate
Recruitment & Staffing
Retail
Services
Transport
Every sector has its own language, its own sensitivities, its own way of saying things without quite saying them. I've learned most of them. The others I pick up on the job.
“WELL DONE IS BETTER THAN
WELL SAID.”
— Benjamin Franklin
Got a deadline? Let's talk.
O
Tender with a tight timeline? I manage the process from intake to submission.
O
Draft that needs sharpening? I'll make it clearer and more persuasive.
O
AI draft that sounds robotic? I'll make it human.
O
Too many stakeholders? I'll get everyone aligned.
O
Need video? I write, film, and edit myself. Low budget, high impact.
O
I deliver on time. I pick up the phone. Simple.
O
Happy to jump in for a single project.
Even happier to stick around.
Full-time or four days a week, if that's what you need.
………………………………………………………………..
.. HOW I WORK …
.
“JUDGE A MAN BY HIS QUESTIONS RATHER THAN BY HIS ANSWERS.”
— Duc de Lévis
.. FAQ …
Do you need a copywriter?
If you want words that work, yes. If generic is fine, no.
Can't AI do this?
AI writes. I think. There's a difference.
But if you've got AI-drafted text that feels off, I can fix that too.
What's different?
I write. I do video. And I deliver on time. Rare combo, apparently.
How fast?
Fast. Deadlines don't scare me.
What if it's not right?
We talk. I fix. But that rarely happens.
Languages?
Dutch, English, and translation from French.
How does this work?
You call. We talk. No two-hour intake. Just a conversation. Email works too.
“THE SECRET OF BEING BORING IS
TO SAY EVERYTHING.” - Voltaire
.. ABOUT YOU & ME …O
You're busy. You need it done. You need it good.
O
You don't have time to explain everything twice.
O
You don't want to chase freelancers for deadlines.
O
You want someone who picks up the phone.
Some call me for a single project. Others bring me in as part of the team, full‑time or four days a week, whatever works.O
O
I'm Johan. Senior copywriter and bid writer. O
Based in Antwerp, Belgium.
O
Six years at PwC. Recent projects for RGF Staffing. National and international tenders across staffing, healthcare, finance, public services.
O
I know how to turn complex requirements into clear, persuasive stories.
And I bring video into the bid when it matters.
O
I started in advertising. Eurocom, TBWA, McCann, DDB, Saatchi & Saatchi… Won some creative awards. A few Effies. Created a slogan that ended up in the dictionary.
O
That background helps. Whether it's a campaign, a brand story, or a high-stakes tender: I write copy that reads, not just complies.
O
Along the way, I've worked in just about every sector. From healthcare to crypto, from automotive to animal nutrition. Nothing surprises me anymore.
O
I write in Dutch and English. I translate from French. I film and edit video myself.
O
I deliver on time. No blah blah.
O
I drink my coffee black. No sugar, no milk, no nonsense.
“THE SECRET OF GETTING AHEAD IS GETTING STARTED.”
- Certainly not a quote from
Einstein
.. CONTACT …
.
Let's talk.
O
No forms. No chatbots. Just me.
